On the occasion of the Orientation and Entrepreneurship Program organized by the Ho Chi Minh City Polytechnic Institute on Saturday June 24, 2023, the HCMUT campus welcomed Mr. Benjamin Poirrier, Founder and Managing Director of digital agency Prodima Vietnam, to share his experience on the concepts and importance of the digital marketing approach for businesses. Students from 1st to 5th year in Electrical Engineering, Civil Engineering, Mechanical Engineering and Materials Engineering showed a keen interest in discovering the digital professions, the opportunities they offer and the engineering support needed to develop automation tools. Mr. Benjamin Poirrier answered the students’ questions in Vietnamese, making the exchange both prolific and convivial. The presentation highlighted the various careers in digital, with a particular focus on engineers developing the tools that enable marketing experts to analyze, compare and process large volumes of data. Mr. Benjamin Poirrier also organized a mini-game offering students the chance to win a prize after correctly differentiating between “digital” and “traditional” marketing. Well done to the engineers! To conclude the discussion, Mr. Benjamin Poirrier demonstrated classic marketing tools such as Ahrefs, Semrush and ScreamingFrog. Its aim was to help people understand how they work and how they process data. Prodima hopes to have inspired new vocations by encouraging engineering students to take an interest in these aspects of the digital world!